Identify Your Business Through Marketing Strategy

In the current economy where we are all victims of globalisation and lower barriers to business entry brought about via online technologies, effective marketing strategies are paramount to business survival. Why? you may ask…We need to identify our business, that’s why! By Marketing our products and services they become visible. The more visible they are, the more readily available they will be to the customer. Here are a few tips, you will need to research the market: What’s out there? What do your customers need? What do they want? Is there anyone else selling the same product or service as you? If so what makes you different?

Let’s look closer at some Marketing Strategies

Market Research is a conscious decision to look at our competition. Is there any space within the market to provide a new product/service? Is there a need or desire from customers that isn’t being met? Can this be provided realistically? What are the barriers to entry? There is always a need, a desire an opening this is human nature. If your business is entering the market with many direct competitors you must differentiate, either your product, its price, quality or the service. This is critical in the identification phase and will help lay the cornerstone of your marketing strategy. You are now creating and understanding your identity. The more information you have and the more you understand about the market, the fewer surprises there will be. I fact the more knowledge about the market the greater the market position your business will be able to secure. This is the preparation phase; this is a critical marketing strategy for a sustainable business practice.

Customer Intimacy is a term I coined to understand the relationships we form with our customers. It is important to know the people that we are basing our livelihood on. Questions I have asked and you may have others, are; Who are they? What do they need? What do they want? Can I assist in providing their needs, wants and desires? What do they require of me? What will it take to ensure repeat business? What is the customer demographic? OK I’m sure your get the picture, now you are thinking perhaps this is a good time to ask some of your own questions. It is so important to remember that without customers there would be no business and if you stop providing your goods and services, there will be another business out there waiting to pick up the business. So remember the customer is gold and it is so important to build a relationship of trust and mutual respect, and to really know your customer. This can be done by simply asking questions, providing benefits and rewarding loyal supporters. Now that’s intimate!

Brand Identity may be positive or negative depending on the customers experience with your product. If you have spent a fortune on graphic design and advertising and not given the consumer a positive experience this can actually damage the brand and therefore the business. So if you’re out there for all the world to see, and you really want to be visible, get it right and do right by your customers. A brand may as I’m sure you know is a symbol or word identifying your product or service. However it can be so much more than this, a brand can carry a promise, for example Woolworths has a green W and underneath it also carries there brand promise, they are the fresh food people and whenever I see the symbol I not only associate the brand promise, but also the little jingle introduced via television promotion.

Once you have answered all of these questions you need to find ways on communicating it to your future customers! After all they are waiting to spend their hard earned cash on your product/service. We can bundle all of this information into your individual sales proposition. What is you promise to the customer and how do you intend to keep it? This information can be sent through to existing customers, placed on your website, advertised via media or written into your marketing materials. Now you have identified yourself!

How to Save Money With Your Small Business And The Basics of Article Syndication Today

How to Save Money with Your Small Business

If you own a small business you can understand the importance of finding ways to save more money, especially in today’s economy. Below are some tips that will help to save money while growing your small business.

1. Carefully consider each purchase before you buy. Do you really need it? Will it benefit the business? Will it help the business to grow? Is it absolutely necessary? So many purchases made by businesses are frivolous. Strive to purchase only if it advances the business in a positive way.

2. Buy merchandise in bulk. If you are in the retail business, then you already know the importance of purchasing at wholesale. Inquire with the company to see if they offer bigger discounts for larger purchases and aim to make larger purchases to save the money.

3. If you need office supplies, the major office supply chains offer reward cards which give points towards discounts for other purchases or a percentage off the next purchase. In this case being loyal can add up to some really big discounts and other goodies.

4. Trade ad spots with other business websites. Find a business that is related but not in competition and offer to trade ads. This helps to get the word out about your business and helps you to save on advertising bucks.

5. Save all your receipts for everything you do concerning your business. When it comes time to file for taxes, many things you spend money on for your business can be a tax write off. Even record the mileage when you drive your vehicle to buy supplies or go to meetings or even run to the post office. At the end of the year you will be happy with the savings you will get on your tax bill.

The Basics of Article Syndication Today

It may surprise you to know that article marketing is the best method of advertising your website. While it is effective advertising, it is also cost effective as most often it’s free to submit content to article directories. Costs are incurred if you hire ghostwriters and pay for submission services.

Since doing business on the Internet today demands that you use the most effective and beneficial marketing tools available to keep your business in the black, marketing via articles is the best thing ever since sliced bread, some people say.

Here are 3 basics of article syndication today that will help you market your business through article submissions.

1. By using article marketing, you will be able to establish your brand and name recognition throughout the Web. When you create content you should always be providing good and useful content that is intended to show others that you know what you are talking about. Doing so will help you to become recognized as an authority in your field or niche, and accordingly, people will be drawn to you for more information.

2. By writing articles that are relevant to your expertise and placing them on sites that will make them available to other users with your link and a call to action included in the author resource box, you will be effectively marketing your site, your products and services. Just be sure to direct the traffic you receive to a page that ties in with the content of the article.

3. When you use an article directory to submit your articles to, make sure that they have a syndication feed that will allow webmasters to add your content to their site, when possible. Then they have the option of using your articles with the resource boxes individually, like in ezines or on blogs, or they can insert your author feed into their Really Simple Syndication (RSS) readers to keep up to date on all your new content, for instance.

You may be wondering if you will have problems with duplicate content when your articles are picked up by multiple webmasters. Matt Cutts of Google says that this should not be a problem when the articles that are in syndication are linked back to a source site.

With these 3 basics of article syndication, consider yourself armed to be a successful Internet marketer. Charge!

Business Card Marketing: What You Must Know

Business cards are the introduction to your business, and the calling card to all prospects and clients alike. However, before you start creating your business cards you must first look at your current marketing collateral to see how to start your design. It is always best to have your marketing collateral matching. By having matching marketing collateral you are better able to build brand recognition, as well as brand credibility. Below are the top tips to ensure that you get the most from your business cards.

Contact Information – The contact information you include is important. For all intents and purposes, it should include your name, address, email and phone number. Anything in addition to that is welcome – such as social media links, FAX number, mobile number, etc.

Design – The design that you use is important as well. Be sure that all of your design components are centered around your logo. The colors should be reflective of your branding, and should harmoniously match your logo’s colors. In addition to this, be sure that the design has proper weights and balances that are symmetric in nature. Having symmetry puts the eye at ease and also allows the recipient to process the information more efficiently.

Colors – Make sure that the colors you use are in line with your other marketing collateral. Your business card colors should be an extension of your brand, almost like a smaller postcard. So look at your website, flyers and brochures to see how you can minimize the same design. This will help in building an effective and trustworthy brand.

Just like all of your other marketing materials, it helps if you can also hand out your business cards to everyone. The more people the better! This is also the perfect opportunity to get feedback on your design. So hand them out to friends, family and coworkers to see what they think. They should be ale to provide you with an honest opinion of what they like and what you can improve on.